Your online business is up and working, and you now need to take it to the next level – to tell everyone out there you’re in business and to promote and elevate your business website on the web. So how do you start?
There are differences between online business marketing and perhaps promoting a traditional offline business, but fundamentally in either case you need to have clear, definitive marketing plan because this will allow you to gauge if what you are doing is working effectively or not.
So deciding on important aspects such as finding your target audience, deciding on what promotional or marketing methods you will use – or you are best at – how much time and effort you are prepared to put into it, as well as the creation of a clear unambiguous brand that will tie everything together are fundamentals that you need to keep in mind all the time.
The creation of a brand is key. Branding for an online business allows all your online marketing efforts and tactics to present a coherent and core message to your prospective clients regardless of what marketing methods you use, be it email marketing, social networks, blogging or your website.
Your website will of course be an important cog in your whole online marketing machine, and as simple or complicated or sophisticated it may be, there is one thing it has to do very well – and that is to get your visitor to take action. Having the right keywords as well as enticing, action oriented copy on your website, together with ease of navigation and an uncluttered look and feel are the basic elements of a successful website.
The marketing strategy you put together for your online business will depend on the type of products or services you are providing, but it is always a recommended that you aim to have a short-term and longer term marketing strategies for overall internet marketing success.
The shorter term strategies allow you to start and gain momentum more quickly, something that is vital for a fledgling online business. They may provide only a temporary “hit” in traffic, but used consistently, this strategy can augment longer term online marketing strategies for overall success.
Short term marketing strategies may include techniques such as paying for advertising or forum marketing.
Long term marketing is more strategic in nature and usually requires more effort and consistency of application, but rewards of course are more consistent, reliable and long lasting so the efforts you attribute to this should be reflect your desire to have a successful business. Some of the techniques for long term strategies are:
Using Social Media
Implementing a balanced “mutually facilitating” marketing strategy by using short and long term marketing methods for your online business will ensure you have a successful online presence by providing a steady flow of traffic to your websites.